PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Possible structure: Start with an introduction about the source material, then a character analysis, visual analysis, thematic exploration, and cultural context. Need to cite relevant media studies theories or maybe even something from folklore about hauntings.
Another angle could be the visual analysis of the artwork. The JPEG might have artistic choices that reflect deeper meanings. Maybe the use of color, composition, or symbolism in the image. Also, considering the digital context of the comic—how the internet and fan culture shape the reception of characters like Agatha. ss anyone have agatha from pollyfan jpeg
Wait, Agatha is a ghost who haunts a pool. That's a key aspect. Exploring themes of memory, haunting, and the afterlife. The user might be looking for a discussion on liminality, the space between life and death, and how Agatha embodies that. Her connection to the pool and the pool as a metaphor for the subconscious or collective memory. Possible structure: Start with an introduction about the
Another thought: Agatha's tragic backstory. Analyzing her character through a psychological lens, her motivations, and how her haunting affects other characters. Maybe relate to concepts like unresolved trauma or the supernatural as a manifestation of inner turmoil. The JPEG might have artistic choices that reflect
In summary, the paper could explore Agatha's character through various lenses: narrative, visual, cultural, and psychological. The JPEG image serves as a primary text to analyze, possibly in relation to the broader webcomic series. Need to structure it in a way that builds from character analysis to broader implications, supporting with relevant theories and examples.
I should also consider how the user's request is phrased. They want a "deep paper," so they might expect a thorough exploration with references to academic sources. Maybe touch on concepts like intertextuality if the webcomic references other myths or stories. Also, think about the creator's intent versus the audience's interpretation.
Let me start by thinking about possible angles for a deep paper. Maybe analyze Agatha's character in terms of themes, symbolism, or her role in the narrative. The webcomic has elements of horror and dark fantasy, so that could be a route. Also, looking into how the JPEG image contributes to the character's interpretation. The user might be interested in the cultural significance or how digital media influences character perception.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
